Hover a piece. Click to bring it forward.Tap a piece to bring it forward.Click a moon to open it. Click the sky to go back.Tap a moon to open it. Tap the sky to go back.
RookWorlds
A chess world, built with AI.
BrandMoves app
Brand systems AI can follow: each brand's guidelines, skills and approved work, served to any AI tool.
A real Pursuit sign, in its own type, photo and colours. Every layer has a name, so you or Claude can change it by name.
Pursuit’s colours, written down
Each colour has a name, a job (“a spice, not a base”) and its print values. Claude reads the same page you do, so it uses the colours the way the brand does.
What they doWhat do they do?
Ask for what you need. Get the file, on brand, ready to edit.
Not a brand book. A brand implementation factory.
A one-pager, a campaign set, a product sheet, a short video
Last quarter’s flyer turned into this quarter’s, without retyping
Any approved file, found by asking
Who they’re forWho are they for?
Marketing teams who want AI doing real work inside their brand.
Capsa Healthcare
Their system is focused on web and marketing operations.
AARP
Their system speeds up brand production.
Pursuit Coworking
Their system gives them a consistency they could never manage on their own, and saves them time.
Small teams, around five to seven people, inside mid-sized companies, with a good brand that needs to show up every day.
FAQI have more questions
Frequently asked questions
Why not just do this myself with ChatGPT?
You can. One of my best clients is a master at Claude Code. You just go farther with a team.
Will it work with the tools we already use?
Most likely. I’ve connected brand systems to HubSpot, Salesforce, Marketo, LinkedIn and Brandfolder, and to AI like Claude and ChatGPT. You won’t have to switch. If something won’t connect, I’ll tell you.
Do I need a brand already?
Yes. AI brand systems are for businesses with a good brand that need help showing up with it every day.
How do you work?
Like building a plane while falling off a cliff. Most teams work that way, and it works. A few rules keep it flying: one thing at a time, everything written down, and nothing is done until you’ve seen it working. We check in every two weeks, and chat on Teams or Slack in between.
How do you work with my team?
Alongside them. One person on your side owns the system with me. Everyone else uses it and tells me what feels clunky. I teach as I go, so you can run it without me.
Will this slow my team down?
Yes, there’s a learning curve. A few people pick it up fast, the rest follow them, and then it takes off. You’ll know it’s paying off when work that took hours takes minutes.
What happens after the project?
AI takes over work you used to do by hand. You keep everything, leveled up.
Who owns it?
You do.
Is my brand safe with AI?
Safe enough, if you’re sensible. Use business accounts, not personal ones. Give AI tools access only to what they need. Don’t paste in anything you wouldn’t email to a stranger. For anything beyond that, your IT security team has the final word, and I work within their rules.
Is this for a company my size?
Small teams, around five to seven people, inside mid-sized companies.
What happens on the first call?
We talk about your goals and where an AI brand system fits. It’s free.
What they stand onWhat do they stand on?
Systems beat effort. And the bar stays high.
Ordinary effort, run through an excellent system, wins again and again. With AI, more than ever.
Absurd standards
Not “does it work” but “is this the best version we can find”. And honest: nothing shown rather than something false.
Infrastructure first
Make the mistake impossible, not remembered. Your rules live in the tools, not in a PDF.
Procedural approach
Everything breaks into steps. Done means seen working.
Family above business. Service above checkmate. Mastery above success.
Why they existWhy AI brand systems?
Because brands slip when work gets busy.
Everything people see either builds your brand or wears it down. With AI, your team makes more than ever. AI brand systems keep all of it right.
How I build themHow do they get built?
I build it fast with AI. We’ll iterate along the way.
We talk about your goals and where an AI brand system fits. The first call is free.
I write your brand down so AI can use it, and turn your recurring jobs into steps.
I connect it to the tools your team already uses, with checks and people in charge.
Your team starts using it. We check in every two weeks.
I’m Daniel: brand designer, Dad and chess player. Fifteen years in brand design, now building AI brand systems.
